Marketing & Analytics
Tech: Klaviyo, Google Tag Manager, Google Analytics, Rudderstack
Email Automation
Implemented custom email automation via Klaviyo along with branded email templates. Build automated flows such as abandoned cart recovery, abandoned checkout recovery, browse abandonment, post-purchase follow ups, post-purchase survey, customer winback using custom events data sent to/from Google Tag Manager.
Custom Event Tracking with GTM
Implemented custom event tracking using Google Tag Manager to capture key user interactions such as product views, add-to-cart actions, product searches, and user identification. These events were then integrated with GA4 to build a comprehensive view of the customer journey. This setup enabled the marketing team to optimize sales funnels, enhance user engagement strategies, and accurately measure campaign performance.
